123 West 43rd Street, The Town Hall, application for the installation of digital display boxes on the ground floor facade, adjacent to the front entry doors.
At the regularly scheduled monthly Community Board Five meeting on Thursday, June 08, 2023, the following resolution passed with a vote of 32 in favor; 0 opposed; 1 abstaining:
WHEREAS, The Town Hall is a 1,500 seat theater venue designed by McKim, Mead and White and completed in 1921, located on the northside of West 43rd Street between 6th Avenue and Broadway and designated an individual landmark by LPC on November 28, 1978; and
WHEREAS, It was founded by the League for Political Education in response to the passing of the 19th amendment; and
WHEREAS, It was named to the National Register of Historic Places in 2012 and designated a National Historic Landmark in 2013; and
WHEREAS, The venue has been home to a wide variety of performances from such cultural icons as Pablo Casals, Paul Robeson, Marian Anderson, Billie Holliday, Duke Ellington, Bob Dylan, and many others; and
WHEREAS, The nonprofit applicant has requested approval for six (6) digital display boxes that are 2’-10” wide x 3’-10” (32 inch diagonal) high and will replace the existing, non-historic, thirteen (13) poster boxes,
WHERAS, The new proposed boxes will match the original black painted metal & glass in style, location, and dimensions, and will reduce the overall square footage of signage, and
WHEREAS, The brightness of the screen maximum is 2,000 nits and is controllable and dimmable remotely; and
WHEREAS, The digital content will allow more creative visual interest than static print, and will allow more information to be displayed as it has the ability to change every 20 seconds; and
WHEREAS, The content will be related to the event programming, offer a QR code, include history of the building and be non-commercial advertising in nature although may include sponsor or supporter name; and
WHEREAS, While the mechanical attachments will not cut through original material, they will go through mortar joints or seals and not through brick; and
WHEREAS, The conduit supplying power to this signage will be concealed on the facade, painted to match the existing brick, and routed to the existing canopy; and
WHEREAS, Community Board Five agrees that the proposed digital poster display box is respectful to The Town Hall, and will bring appropriate information about the current and upcoming shows as well as history of the landmark building; therefore, be it
RESOLVED, Community Board Five recommends approval for the application by The Town Hall, 123 West 43rd Street, for the installation of a six (6) digital display boxes on the ground floor facade.