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1158 Broadway, application for new facade to replace existing storefront and signage

At the regularly scheduled monthly Community Board Five meeting on Thursday, February 13, 2020, the following resolution passed with a vote of 35 in favor; 0 opposed; 1 abstaining:

WHEREAS, 1158 Broadway is located at the Northeast corner of Broadway and West 27th Street in the Madison Square North Historic District; and

WHEREAS, Per the designation report, the building was constructed in 1880-81 as a store designed by architect James Stroud for owner Christian Hanfield; and

WHEREAS, Most of the original historic facade of 1158 Broadway and adjacent 1160 Broadway was changed in 1959, designed by the architectural firm Telchin & Campanella, for owner Richard M. Piken; and

WHEREAS, Very little of the original fabric remains apart from the historic fire escape; and

WHEREAS, The building was designated as part of Madison Square North on June 26, 2001; and

WHEREAS, The building is currently mixed use with commercial entities on the bottom two stories with residential space above; and

WHEREAS, The commercial tenant, Oakberry Acai Bowls, is requesting a Certificate of Appropriateness to change the storefront facade and signage; and

WHEREAS, The retail space is approximately 400 square feet in total and approximately 15 feet wide; and

WHEREAS, The storefront faces 27th street only; and

WHEREAS, The applicant proposed the following modifications: - New retail signage above the door in pin mounted letters; and - New striped awning in accordance with LPC guidelines; and - New, non illuminated blade sign in accordance with LPC guidelines; and - New framing around the storefront in a metal frame painted black in keeping with the black frame around the residential entrance and to differentiate this retail space from the deli to the left and the residential entrance to the right; and - New gray painted facade wall to match with existing color scheme of the building; and

WHEREAS, The existing door and window will remain as is; and

WHEREAS, The fire escape prevents modeling the residential entrance to the right; and

WHEREAS, CB5 is sympathetic to the applicant’s difficulty in working with a building that provides many different styles and no master plan; and

WHEREAS, CB5 recognizes that each storefront within this building provides unique challenges; and

WHEREAS, CB5 recognizes the applicant’s willingness to work with the Board; and

WHEREAS, CB5 finds that the design as presented harmonizes with the other storefronts in this building; therefore, be it

RESOLVED, Community Board Five recommends approval of Oakberry Acai Bowls' application for a Certificate of Appropriateness to change the retail facade at 1158 Broadway.

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