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Application for Red Nose Day Party, a special event in Herald Square to commemorate Red Nose Day and to welcome cyclists participating in Ride on 4 Red Nose Day, a charity ride for eradicating child poverty, on May 24th, 2017 from 12:00 p.m. to 4:00 p.m.

WHEREAS, The Michael Alan Group on behalf of Comic Relief Inc. ("Applicant") has submitted an application to hold Red Nose Day Party ("Event") on May 24th, 2017 to kick off Red Nose Day and to welcome cyclists participating in the Ride on 4 Red Nose Day, a charity ride for eradicating child poverty; and

WHEREAS, Comic Relief Inc. is a 501(c)(3) nonprofit organization; and

WHEREAS, The Event will be held in Herald Square and will take place from 12 Noon to 4:30 PM with setup beginning at 6:00 AM the day of the event, and breakdown to be completed by 9:00 PM the day of the event; and

WHEREAS, The Event's purpose is to promote Red Nose Day, which raises public awareness and money to support projects that ensure children are safe, healthy and educated in the USA and worldwide, and to eradicate child poverty; and

WHEREAS, The Event will be welcoming the arrival of twenty cyclists participating in the Ride on 4 Red Nose Day charity ride, originating in Boston; and

WHEREAS, The Event will be open to the public and will be free of charge, and estimated attendance is 3,500 to 4,000 over the course of the day; and

WHEREAS, The Event will be sponsored by Walgreens & Duane Reade and will include limited branded signage including pull up banners, and will also include the distribution of Red Nose Day branded items, prepackaged snacks and healthy bottled beverages to the public free of charge; and

WHEREAS, The Event will have several small tents, a prize wheel for Red Nose Day branded giveaways, red balloon arches to mark the main entrance of the Event, red chairs for the arriving cyclists, and a step-and-repeat backdrop for photo opportunities; and

WHEREAS, The Event will have a stage, mike and up to four speakers for amplified sound but, at Community Board Five's request, no subwoofers will be used; and

WHEREAS, Applicant will have no fewer than ten personnel onsite dedicated to managing the Event, and will provide garbage bins, garbage bags and recycling bins for applicable refuse; and

WHEREAS, A Red Nose Day statue that is 7' by 7' will be in Herald Square from May 20th to May 26th to publicize the Event and Red Nose Day; and

WHEREAS, The 34th Street Partnership is supportive of the Event; therefore be it

RESOLVED, Community Board Five recommends approval of the Red Nose Day Party, a special event in Herald Square to commemorate Red Nose Day and to welcome cyclists participating in Ride on 4 Red Nose Day, a charity ride for eradicating child poverty, on May 24th, 2017 from 12:00 p.m. to 4:00 p.m.

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