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Landmarks
212 5th Avenue Application for installation of a new painted wall sign.
WHEREAS, 212 Fifth Avenue is a residential building ("building") on West 26th Street bordering 5th Avenue and Broadway in the Madison Square North Historic District ("District"); and
WHEREAS, The Applicant has applied for the installation of a new painted wall sign on the south facade of the building; and
WHEREAS, The sign will replace an existing faded painted sign in the same place on the top three floors of the building; and
WHEREAS, The sign will cover a slightly smaller area to enable additional historic fabric of the building to be visible; and
WHEREAS, The sign will be distinguished from the surrounding facade by a gray or black border; and
WHEREAS, The sign's background will be white; and
WHEREAS, The sign's print will be black and will display the building's address and a contact phone number for branding and sales purposes; and
WHEREAS, The sign will be visible heading north toward the building as is the existing sign; and
WHEREAS, The sign is inappropriate for the building and the District because it is a new sign; and
WHEREAS, The sign is inappropriate for the building and District because it is a contemporary styled sign; and
WHEREAS, the sign is inappropriate for the District because it is an advertising sign; therefore be it
RESOLVED, Community Board Five recommends denial of the application for the installation of a new painted wall sign on the south facade of 212 5th Avenue..