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404 5th Avenue, application for façade renovation.

WHEREAS, 402-404 Fifth Avenue, aka The Stewart & Company Building, is a commercial building designed by Warren and Wetmore, in 1914 and reflects the unusual combination of diverse influences such as the 18th century British neo-Classical movement and the late 19th century Chicago School of Architecture style; and

WHEREAS, The applicant, Redken, proposes a new partial storefront façade renovation on the southernmost section of the Stewart and Company Building; and

WHEREAS, The original storefront of the Stewart and Co. retail level featured recessed entries with flanking window displays for viewing; and

WHEREAS, The proposed design of the Redken store utilizes the same idea, offering a recessed central entranceway with large glass displays to either side; and

WHEREAS, Above the clear glass displays, the renovated façade proposal includes a metal window frame transom with white opaque glass, which is reminiscent of the original clerestory glazing found on the building in 1914; and

WHEREAS, the proposed alteration is historically contextual and should be used as a design guiding principle for future façade ground floor alterations, therefore be it

RESOLVED, Community Board Five recommends approval of the application at 402-404 Fifth Avenue.

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