239 West 45th Street, Music Box Theatre, Application for replacement of projecting sign with new LED video signboards
WHEREAS, The Shubert Organization, the operator and co-owner (with the Estate of Irving Berlin) of 239 West 45th Street, Music Box Theatre, has applied to LPC for replacement of a projecting sign with a new, similar LED video signboard; and
WHEREAS, The Music Box Theatre was constructed in 1920 by producer Sam H. Harris for Irving Berlin's Music Box Revues, and over the years has been the home for numerous theatrical productions that exemplify Broadway; and
WHEREAS, This theater was designated an individual New York City Landmark in December 1987; and
WHEREAS, The signboard, not original, had become corroded and a public safety hazard and with LPC consent, was removed and repaired; and
WHEREAS, In keeping with new technology, in line with other marquees and signs in the Broadway area, including the New Amsterdam Theater, recently approved by CB 5 and LPC for new marquee, an Application has been filed with LPC for a new video signboard; and
WHEREAS, The Applicant has researched the history of this theater and has demonstrated its effort to preserve the existing sign as much as possible and maintain the heritage of the building; therefore, be it
RESOLVED, Community Board Five recommends approval of the application for replacement of the projecting sign with new similar signboard with an LED video display feature at the Music Box Theatre, 239 West 45th Street.