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5 Columbus Circle. aka 1790 Broadway, West 58th Street) Application for proposed signage

WHEREAS, 5 Columbus Circle. aka 1790 Broadway, the former U.S. Rubber Building, designed in 1912 by the prominent architectural firm, Carrere and Hastings (NY Public Library, Frick Mansion, Lunt-Fontanne Theater, U.S. Senate and House Office Buildings, D.C.) was designated an individual NYC Landmark December 19, 2000; and

WHEREAS, This Beaux Arts style building was part of "Automobile Row" along Broadway when the automobile was first gaining prominence in America at the beginning of the 20th Century and once housed the U.S. Tire retail store on the its two floors which were remodeled in 1959 for a bank; and

WHEREAS, The current owner obtained approval for a "Vanity" address, "5 Columbus Circle," from the Manhattan Borough President and would now like to identify the building with the new designation by installing new signage on various parts of the facade; and

WHEREAS, the Applicant reduced the size of the large numeral "5" above the corner of the building, from 5' 9" to a much smaller, less conspicuous 2' 9"(less than half the size first proposed) at the suggestion of Community Board Five, and agreed to present this smaller signage to LPC; therefore, be it

RESOLVED, Community Board Five recommends approval of the revised signage proposal for 5 Columbus Circle, aka 1790 Broadway.

The above resolution passed by a vote of 36 in favor; 0 opposed; 1 abstaining.

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