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224 5th Avenue, betw. 26th and 27th Streets (Madison Square North Historic District) Application for Approval of retail storefront signage

WHEREAS, 224 5th Avenue  a six-story commercial building, is located in the Madison Square North Historic District, originally constructed as a residential building in the mid-19th century, then converted to commercial use in the late 19th century when its original facade was replaced by a commercial facade which was later entirely replaced in 1981-82; and

WHEREAS, 7-Eleven, a new retail tenant on the ground floor, has applied to LPC (after receiving a warning letter relating to unapproved signage) for approval of two new signs:

1)      a horizontal  backlit channel sign running the length of the building above the storefront, measuring 2 ft. X 18 ft., and

2)      a second smaller unlit blade sign mounted above and to the right of the storefront, measuring 16 in. X 18 in.; and

WHEREAS, These two signs will contain the typical design, materials and colors that 7-Eleven uses elsewhere in the City and will not have excessive illumination; therefore, be it

RESOLVED, Community Board Five recommends approval of the proposed new signage at 224 5th Avenue.

The above resolution passed by a vote of 36 in favor; 0 opposed; 1 abstaining.

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