Application by Eventage to conduct a promotional and sampling event for Bird's Eye Frozen Veggies north plaza of Union Square park on Thursday September 15, 2011, 10:00am - 2:00 PM.
WHEREAS, Eventage has submitted an application to conduct a special event in the North Plaza of Union Square Park on Thursday September 15, 2011, between the hours of 10:00 AM and 2:00 PM, with set-up to begin at Midnight and clean-up to be completed by 5:00 PM; and
WHEREAS, The proposed special event would mostly serve as a promotion for a new Bird's Eye Frozen Veggies product line, with some lesser effort being made to draw attention to, and to benefit, Share Our Strength, whose "No Kid Hungry" campaign provides meals to hungry children; and
WHEREAS, The proposed special event would require a footprint of approximately one third of the North Plaza, in which branded staging and booths would set-up, including a mobile sound stage featuring a cooking demo by celebrity chef Marcus Samuelsson; and
WHEREAS, The branded signage would be predominantly for Bird's Eye, and much less so for Share Our Strength; and
WHEREAS, In addition, there would be Bird's Eye brand ambassadors walking around with iPads to enable and encourage the public to sign-up for the Facebook page which promotes their new products; and
WHEREAS, At this time, it is not known if the applicants would be making a donation to the Union Square Partnership in order help fund the ongoing operation and maintenance of the park; and
WHEREAS, This is essentially a commercial product launch that takes up a large amount of park space and Community Board Five discourages such highly commercial use of New York City parks; therefore, be it
RESOLVED, That Community Board Five recommends denial of the application from Eventage to conduct a promotional and sampling event for Bird's Eye Frozen Veggies in the North Plaza of Union Square Park on Thursday September 15, 2011.
The above resolution passed by a vote of 36 in favor; 0 opposed; 1 abstaining.