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150 Fifth Avenue, Application for Storefront Infill Replacement and Awning Addition

WHEREAS, 150 Fifth Avenue, located within the Ladies Mile Historic District, with facades on Fifth Avenue and West 20th Street, is a nine story Romanesque Revival building with heavily rusticated masonry at the ground and first floors which was built in 1888-1890 for the Methodist Book Concern and designed by Edward Hale Kendall; and

WHEREAS, There continues to be a significant amount of original material in the façade of the building, although there have been changes that have obstructed portions of the façade by previous tenants, including cladding in pink marble in the arch surrounding one of the Fifth Avenue bays and alterations in the placement of doors among, other revisions; and

WHEREAS, New Balance is proposing to make revisions only to the bay on the northeast corner of the façade (of five bays in total) by removing the current placards to expose the original masonry; and

WHEREAS, The work will also include adding double doors in this bay as entrance to the New Balance store, creating a symmetry that was lost during previous façade renovations; and

WHEREAS, The requested work will match existing original material and restore the historic profile of the Fifth Avenue façade; and

WHEREAS, The application also includes the addition of red awnings in all five bays being used by New Balance; the awnings will be retractable and do not obstruct the original masonry, and have been approved as meeting the historic district guidelines by the staff of the NYC Landmarks Preservation Commission at the staff level; therefore, be it

RESOLVED, That Community Board Five recommends approval of the application by 150 Fifth Avenue to make revisions to their façade and add red awnings in all five bays.

The above resolution passed by a vote of 32 in favor; 1 opposed; 1 abstaining.

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