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120 Madison Avenue, application to install signage

WHEREAS, 120 Madison Avenue is a landmarked building designed by the eminent architect Stanford White, with a distinctive Federal Revival façade; and

WHEREAS, The building, opened in 1906, is the former “Colony Club,” a private women's club, and since 1963 has been occupied by the American Academy of Dramatic Arts; and

WHEREAS, The Applicant has filed a request with the Landmarks Preservation Commission for a Certificate of Appropriateness for the installation of an illuminated display cabinet on the façade of the building, measuring 30” wide by 36” high by 4” deep, and placed 63.5” up from the sidewalk, to be used to advertise special events at the Academy; and

WHEREAS, The proposed illuminated display cabinet is deemed not compatible with the façade of this historic landmark building and may cause damage to the façade if it is installed; therefore, be it

RESOLVED, That Community Board Five recommends denial of the application for the proposed illuminated display cabinet for 120 Madison Avenue.

The above resolution passed with a vote of 30 in favor, 0 opposed, 1 abstention.

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